That's what it says on the back: Holiday Lodge. A member of Holiday Inns of America. Address: US Highway 17 N.

Gosh THANKS. Any more help?

"One block to beach."

That narrows it down.

The Lodges, I gather, had a slightly more rustic setting. Seems like brand dilution, but then again, why not? The name may be a bit confusing but you know exactly what that sign is going to provide.